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Uncover the Net > Blog > Uncover the Net Blog: April 2007

Monday, April 30, 2007

Geo Targeting Added to PPC Listings

Today we rolled out the option for geo targeting your ppc listings. This is a great feature because now you can set keyword bids based upon the geo location of searchers. For instance, let's say you wanted to advertise for the keyword "cars" and wanted to geo target searchers in the United States, Canada and the UK. Now you can set keyword bids based upon where they are coming from such as:

United States - $.50 cents/click
Canada - $.40 cents/click
UK - $.25 cents/click

For more info please see the PPC knowledge base or contact us!
Thursday, April 26, 2007

Search Engine Conferences

So I guess Ad Tech is going on this week. And just a little while ago SES NY was going on. I always see a lot less activity on forums and search engine sites when these events are going on. But recently, I've found that many of the companies we do business with don't respond to emails during these conferences either. Are these conferences that important that they risk losing the customers that are already loyal to them so they can maybe get some new ones?

I have an idea: hire more staff and have those people go to the conferences or have those people still run your businesses.

< / end rant > :-)
Tuesday, April 24, 2007

Images & Picture Search Trigger Quick Tip

We always try and make the search more user friendly. After reviewing some logs, we noticed there were thousands of searches on the main web search page for 'keyword pictures' and 'keyword images' etc. And very few of them clicked on the top tab that would take them to the images search. So we installed some keyword triggers that will display a quick tip if the search term includes pictures, images, image etc. Give it a try with this search for britney spears hairstyle pictures.

Server Updates

We will be performing upgrades that are designed to improve the capacity and availability of our Zeus Load Balancers. These upgrades will take place on April 26th 2007 at 02:00 AM Eastern Daylight Time (GMT-4). There will be some downtime involved with these upgrades, but
we do not expect this outage to last more than a few minutes. All upgrades should be completed within two hours of the scheduled start time.

Once again, the maintenance window is as follows:
Date: 2007/04/26
Time: 02:00 - 04:00 AM EDT (GMT-4)

Sorry if the site is down for a few during the process.
Friday, April 20, 2007

New Image Search Available

Yesterday we released an updated and much better version of the image search results. In addition to be much more relevant to your query, you can also now see more information about the image, the original page it was found on, the full size url and more.

An example is an image search for nickelback.

And a sample reply page for one of the images.
Thursday, April 19, 2007

Changing the Blogging Style

Over the past few years, I've been reluctant to post personal things on the UTN blog, but I find myself not finding anything cool to talk about UTN without sounding like one big advertisement. So from now on I'll talk about things that interest me and interesting things about UTN.
Friday, April 06, 2007

Now Pay with Google Checkout

We've been asked a few times if we accept Google Checkout, so because you asked for it, we implemented it! :)

It's not available for Featured listings as they don't currently support recurring payments (hint to Googlers), but you can use it for Standard and Commercial Listings.

To use Google Checkout, just select it as the payment option on the submission page and you'll be taken Google Checkout.

As always, if you have any questions or comments, please let me know!
Wednesday, April 04, 2007

New Server on Load Balancer

Today we added a new server on the load balancer and it caused some MYSQL errors during the site copy. The issue has been resolved and the site appears to be loading much faster. And as always, please submit any bugs you find!
Tuesday, April 03, 2007

Free RSS News Feeds Available

As you'll see from the post below, along with our news content, we're offering free news feeds for webmasters. Just click on the RSS icon on the news pages. Samples are:

Top Stories Top Stories

News Search for Cars News Search for Cars

Any questions, please ask. :-)

Full Text News Now Available

Prior to today we used an RSS feed from Yahoo for current news. Of course, to read the entire story it takes you to Yahoo. So to maximize user experience, we've partnered up with All Headline News to provide our users with the entire story on our site. Much like Yahoo and AP News, about 20-25% of the stories will have pictures.

You can see this in action by going to the homepage. Once clicking on a story such as this one, you'll be taken to a full text detail page of the story along with an image or even a video when available.

You can also search the news stories via keyword or topic. For instance, this search for hurricane.

We'll be adding more useful features like these in the weeks to come!

Questions and comments are welcome.

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