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Tuesday, January 23, 2007

AB Testing the Search Results

Our normal search results are basically a sql query that checks the database for a matching keyword and then returns results. If no results exist, we also employ a backfill from Yahoo so that it will result in a more positive user experience.

An example is this search for cars.

The alternative is to use Google's technology for our search. Some examples of this are:

- Web search for cars

- Category search for cars

- Listing page search for cars

So after trying the four different options for search, which do you prefer? Which do you find more accurate and which best makes the user experience the best?

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