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Uncover the Net > Blog > Uncover the Net Blog: January 2007

Thursday, January 25, 2007

TV Shows I Have to Watch

When I was younger I always made fun of my parents for always watching their favorite tv shows like Roseanne, As the World Turns etc. But now I find myself in the same boat as them where I can't wait to see what happens next on those shows.

So my favorite shows that I watch every week are...

24 - Probably my all time favorite network show. Never miss an episode.

The Sopranos - Tough call between this and 24 as my favorite. I guess it's something about the mafia and the power associated with it that attracts us all. Speaking of which, anyone know when the new episodes start back up?

House MD - Everyone I tell about this show seems to have never heard of it, don't know why. maybe Fox needs to advertise more for it.

Grey's Anatomy - Ok, this one is good sometimes and annoying others. Some episodes are great and some others are complete chick flick type shows.

CSI - I think CSI Las Vegas ( the original ) is by far the best one of them. I tried watching CSI: Miami and I think Horatio does a horrible acting job. I have a feeling people just watch it for the girls in bikinis :-).

Numb3rs - Once again a show that many people say they have never heard of it. I love the idea of how math plays a factor in all of our lives. I remember one episode they said that statistically speaking you're 1000 times more likely to die in a car crash while on your way to buy a lottery ticket than you are to actually win that lottery ticket. That's pretty funny.

Bones - This one is kinda like Grey's Anatomy for me, some episodes are good while others are kinda stupid. Dr. Temperance Brennan is a little too fake/inhuman sometimes to believe.

So, those are my favorite shows, what are yours?
Wednesday, January 24, 2007

Trademark Finally Active

I'm shocked at how long it takes after a trademark application is filed that it is finally approved. Anyway, we just recently received a notice from our attorney that our trademark is finally been approved and is active. So watch out scrapers :-) j/k

Word Mark UNCOVER THE NET
Goods and Services IC 035. US 100 101 102. G & S: Providing an online business directory featuring a wide variety of businesses. FIRST USE: 20041001. FIRST USE IN COMMERCE: 20041007

IC 042. US 100 101. G & S: Computer services, namely, providing search engines for obtaining data on the Internet. FIRST USE: 20041001. FIRST USE IN COMMERCE: 20041007

Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78593784
Filing Date March 23, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 2006
Registration Number 3191259
Registration Date January 2, 2007
Owner (REGISTRANT) UTN Enterprises Inc CORPORATION UNITED STATES
Attorney of Record CHARLES F. MERONI, JR.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
Tuesday, January 23, 2007

AB Testing the Search Results

Our normal search results are basically a sql query that checks the database for a matching keyword and then returns results. If no results exist, we also employ a backfill from Yahoo so that it will result in a more positive user experience.

An example is this search for cars.

The alternative is to use Google's technology for our search. Some examples of this are:

- Web search for cars

- Category search for cars

- Listing page search for cars

So after trying the four different options for search, which do you prefer? Which do you find more accurate and which best makes the user experience the best?







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